By: Produced by Victor Martins & Written by Molly Shaw
Eliminating the Guesswork in Farming.
“We take the guesswork out of the operation,” says Dennis Bulani, CEO of Rack Petroleum Ltd.
Rack Petroleum Ltd. (Rack) offers a one-stop shop for all of a farmer’s needs; Rack has the bases covered, including control, plant nutrition, fertilizer and fuel. The Saskatchewan based independent retailer not only provides a wide range of products and services, but also assists farmers through consultation, ensuring each farm is as profitable as possible.
Dennis Bulani, CEO of Rack, founded Bulani Agro Inc. in 1984, though the company was later rebranded as its current designation in 2001. Since the company was founded, Rack has excelled at an impressive rate.
“We’ve grown tenfold in the past eight years,” details Bulani. The company, which has boomed from a $10 million to $100 million enterprise, operates out of eight retail locations and two wholesale stores in order to successfully serve western Canada.
One-stop Shop and Support
“Anything a farmer needs, we sell it,” emphasizes Bulani. “Whether it is herbicides, weed control, fuel, equipment or anything in between.” Rack doesn’t stop at the retail end of the business; the company also provides guidance to farmers who need assistance with products. “We take the guesswork out of the operation,” adds Bulani.
The company has one 30,000-ton dry fertilizer storage and blending plant at its home in Biggar with 12 agronomists on staff. The team at Rack stocks herbicides, pesticides and fungicides, offering custom applications of these products; however, Rack also stocks seed treatment equipment and various seed brands. To give farmers peace of mind, Rack offers crop nutrition, management and protection programs, including fertility and economic analysis, soil mapping and precision agriculture.
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